Add 2–4 Qualified Jobs
Per Month
Without word of mouth, price shoppers, or agencies that disappear
The complete Meta ads and sales system for UK home service businesses doing £30k+/month. Butlers Direct used it to turn £622 into £46,593 in 30 days. Academy Concepts used it to generate £292,000 in 60 days from £650/month ad spend.
If You're Running a Home Service Business,
These Probably Keep You Up at Night
Most home service businesses doing £30k+/month have the skills, the team, and the reputation. The problem isn't the work — it's the pipeline.
The only way work comes in is word of mouth. One quiet month and everything falls apart.
We're getting enquiries. They're just not serious buyers — price shoppers comparing five quotes at once.
I send the quote over and just hear nothing back. Half of them disappear without a word.
We'll have a brilliant month then it goes completely quiet. No way to control when work comes in.
We tried Facebook ads before and it didn't work. Just burned through budget with nothing to show for it.
I'm wearing all the hats. Running installs, chasing leads, quoting jobs. Can't step away from any of it.
A Three-Pillar System Built Exclusively
for Home Service Businesses Doing £30k+/Month
This isn't a lead generation service. It's a complete positioning, systemising and scaling engine — the same model that turned £622 into £46,593 for Butlers Direct and £650/month into £292,000 for Academy Concepts.
Authority-Led Meta Campaigns
We don't run generic "free quote" ads. We build creative that positions you as the premium local authority — so homeowners feel like they already know you before they fill in a form.
- Tight geographic targeting in your service area
- Before/after social proof-led creative
- Copy built around real buyer objections
- Filters budget enquiries out from the start
- Optimised for qualified consultations, not cheap leads
The Lead-to-Close Engine
The bottleneck isn't leads — it's what happens after. We install the complete system between enquiry and closed job so nothing falls through the cracks.
- Pre-qualification filter removes time wasters
- Automated nurture with your case studies and reviews
- Appointment confirmation eliminates no-shows
- Sales conversion process — close more, confidently
- Lead revival for enquiries that went cold
Data-Driven Growth
You can't scale what you can't measure. Full weekly visibility over every metric that matters — and we only increase spend once the numbers confirm it's profitable.
- Weekly reporting on all key revenue metrics
- Cost per qualified consultation tracked weekly
- Close rate, show rate, ROAS — all visible
- Scale only when the data says it's ready
- Continuous creative testing every month
What Makes This Different From
Every Other Agency You've Tried
The agency that burned you before wasn't necessarily bad at running ads. They were optimising for the wrong thing — and had no idea what a home service sale actually looks like.
What Happens When the System Is in Place
Real numbers from real UK home service businesses — each started exactly where you are right now.
Michael's first month with us — 43 leads from £650 in ad spend.
Just over £35,000 in the first 30 days from £900 in ad spend.
Results shown are real client results, not a guarantee. Outcomes vary depending on your market, offer, capacity and how quickly leads are followed up.
We've Heard All of Them.
Here's the Truth.
Almost always because the agency optimised for cost per lead instead of lead quality. Low cost per lead means nothing if the leads don't convert. Every client who said this is now generating consistent, high-value jobs from Meta ads.
Referrals are brilliant until they stop. They're seasonal, unpredictable, and you can't turn them on. You don't replace referrals — you add a system so you're never reliant on them. A quiet month won't become a crisis anymore.
You shouldn't have to. Everything between enquiry and consultation is handled — qualification, nurture, reminders, follow-up. Your only job is showing up to pre-qualified calls with buyers who already want to work with you.
Being fully booked today doesn't stop the panic when it goes quiet next month. The best time to install a predictable pipeline is before you desperately need it — so your diary never dries up unexpectedly again.
We don't do long lock-in contracts. You stay because the system is working, not because you're contractually obligated to. We've built it to produce visible results within 30 days — that's what keeps clients.
We've delivered results in Birmingham, Essex, Yorkshire, London and beyond. If homeowners in your area are investing in their homes — and they are — the system works. Tight geographic targeting means we're reaching the right buyers in your specific radius.
The Question Isn't "Can I Afford This?"
It's "Can I Afford Not To?"
We don't publish pricing because every market and setup is different. But we will always be completely straight about what it takes on the call. What we can show you is the maths — based on real numbers from real clients.
The first card is a calculator using typical numbers — change the job value and close rate to see your own. The second is a real client. Both show return on ad spend only, before our management fee. The question we ask on every strategy call is simple: if we can deliver 2–4 closed jobs a month at your average job value, does the return cover everything and then some? For every client we've worked with, the answer has been yes. We'll be straight with you on the call about what it actually costs — and what it needs to return to make sense for your business.
What Happens After You Book
From the moment you book a call to the moment your first qualified lead lands — here's exactly what to expect.
Strategy Call
We go through your current setup, your area, your capacity, and your goals. We map out exactly what the system looks like for your business — and we tell you straight if it's not the right fit.
Day 0 · 30 minutesOnboarding and Build
Ad account setup, creative brief, audience research, GHL pipeline build, qualification forms, automated nurture sequences, and booking confirmation flows — all built out before a single ad goes live.
Days 1–7Campaigns Go Live
Ads launch. Pixel fires. The qualification system activates. You'll see the first leads start coming through within days — pre-qualified, pre-warmed, and booked directly into your calendar.
Day 7–10Weekly Optimisation
Every week we review cost per lead, booking rate, show rate, and close rate. Creative gets tested, targeting gets refined, and the system gets tighter. You get a full report every week — no vanity metrics.
Ongoing · Every week30-Day Results Review
At day 30 we sit down and go through everything — pipeline value, ROAS, lead quality, close rate, and what we're doing in month two to push the numbers further. Full transparency, every time.
Day 30Scale
Once the data confirms the system is profitable, we scale — more budget, more creative angles, broader targeting within your area. Only when the numbers say it's ready. Never before.
Month 2 onwardsLearn Exactly How the System Works
Before You Book a Call
Four training breakdowns and a real client case study — the full system, the common mistakes, why quotes go unanswered, and proof it works. All free.
How We Generated £200k+ From £1,300 for One of Our Renovation Clients
The full breakdown of how Academy Concepts went from zero online pipeline to £292,000 in revenue from just £650/month in ad spend, across 60 days. No upsell. No fluff. Just the actual numbers.
The Local Authority Accelerator: How to become the go to renovation company in your area
The complete breakdown of all three pillars. How Butlers Direct turned £622 into £46,593 and Academy Concepts turned £650/month into £292,000. No fluff — just the model.
7 Mistakes Killing UK Renovation Companies (And What to Do Instead)
The seven mistakes most home service businesses make — from wrong benchmarks to no system between lead and close. Whether you work with us or not, fixing these changes everything.
The Real Reason Your Quotes Get Ghosted (It's NOT Your Price)
Why so many quotes go unanswered — and why it usually isn't about your price. The real reason homeowners go quiet after you send the number.
How We Take Renovation Companies To A Predictable 8-10 Jobs A Month
The system behind a predictable 8–10 jobs a month — leads come in, get qualified, and turn into booked consultations and jobs.
We Only Work With a Specific Type of Business
The Local Authority Accelerator works best for a specific profile. Be honest with yourself about which column you're in.
- ✓You run a home service business doing £30k+/month
- ✓You rely on referrals and know it's not a scalable foundation
- ✓You've got the team and capacity but need a predictable way to fill the calendar
- ✓You want higher-value clients, not more price shoppers
- ✓You're ready to invest in a system that eventually runs without you
- ✓You want real data transparency — not monthly reports full of vanity metrics
- ✗You're under £30k/month — the system requires capacity to scale into
- ✗You want cheap leads — we optimise for qualified buyers, not volume
- ✗You won't follow up promptly on qualified consultations
- ✗You have no real budget or urgency to fix the problem
- ✗You're expecting overnight results — realistic is 30 days, not 3 days
Straight Answers to the Questions
You're Already Thinking
That's the most common thing we hear — and it's almost always because the previous agency optimised for cost per lead instead of lead quality. Low CPL means nothing if the leads don't convert into consultations. Every client we've worked with who said this is now generating consistent, high-value jobs from Meta. The difference is the complete system behind the ads — not just the ads themselves.
Referrals are brilliant until they stop. They're seasonal, unpredictable, and you can't turn them on when the diary goes quiet. A company doing £30k/month on referrals alone is one slow month away from real pressure. You don't replace referrals — you build a system that means you're never reliant on them again.
You shouldn't have to. The systemising pillar handles everything between enquiry and consultation — qualification, nurture, reminders, follow-up. Your only job is showing up to pre-qualified calls with buyers who already want to work with you. Everything else runs in the background.
Being fully booked is great. But most business owners know the panic when it suddenly goes quiet — and it always goes quiet eventually. The best time to install a predictable pipeline is when you don't desperately need it, so your diary never dries up unexpectedly again.
That's exactly what happens with generic "free quote" ads — which is why we don't run them. Our creative and targeting is built specifically to attract homeowners with real budgets and a genuine intent to buy, not price shoppers comparing five quotes at once.
Yes. The system is built around tight geographic targeting in your specific service area — we're not running national broad campaigns. We've delivered results in Birmingham, Essex, Yorkshire, London and beyond. If homeowners in your area are investing in their homes — and they are — the system works.
We don't publish pricing because every market, setup, and growth target is different. What we can tell you is that every client we've worked with has seen a return that makes the question feel irrelevant within the first 30 days. We'll be completely straight about what it takes on the strategy call — no pressure, no hard sell. If it doesn't make mathematical sense for your business, we'll tell you.
Book a Free 30-Minute Strategy Call
We'll look at your current setup, map out what the Local Authority Accelerator looks like for your business and area, and be straight about whether it's the right fit. No pressure. No pitch deck. Just a real conversation.
Book Your Free Strategy Call
Only for home service businesses doing £30k+/month